Target Audience
Most horror films are rated at age 15 as the majority of people who choose to watch horror films are males aged 15 to 25.By choosing to use a 15 age rating will allow a wider audience range which improves the amount of viewings and makes it more successful.From this we gathered that most horror films are rated 15 instead of always being rated 18.'The Paranormal Activity' franchise is a good example due to all films being rated 15.
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British Board Of Classification
The 'BBFC' is a non-governmental organization funded by the film industry and responsible for the national classification and censorship.This is with all films in the United Kingdom.It offers many different ages certificates ranging from 'PG' to 'R18'. (LM TS MP)